Full Job Description
Position: Digital Content Strategist
Location: Port Allen, Louisiana
About Us
At Innovate Media Group, we specialize in leveraging cutting-edge technology to provide innovative solutions for our clients. As a leader in the digital marketing space, our mission is to create meaningful online experiences that engage consumers and drive sales. We recognize the vital role that strategic content plays in achieving these objectives, and we are currently seeking a talented digital content strategist to join our dynamic team in Port Allen.
Your Role
As a Digital Content Strategist, you will be instrumental in shaping our content strategy across multiple platforms, including social media, websites, and email campaigns. You will work closely with our team of content creators, designers, and marketing specialists to develop compelling content that not only resonates with our target audience but also aligns with our brand's goals.
Key Responsibilities
- Develop and execute a comprehensive content strategy that enhances brand awareness and customer engagement.
- Research and analyze market trends to identify new content opportunities and ensure our strategy is data-driven.
- Create and manage a content calendar to ensure timely delivery of content across various platforms.
- Collaborate with internal teams to produce high-quality content, including blog posts, articles, infographics, videos, and more.
- Implement SEO best practices to improve organic search visibility and drive traffic to our digital assets.
- Monitor and measure the effectiveness of content strategies using analytics tools and address areas for improvement.
- Lead brainstorming sessions to generate fresh ideas that align with current marketing campaigns and initiatives.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital content marketing.
- Train and mentor junior content team members to cultivate their skills and enhance their contributions.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a content strategist, content marketer, or similar role (3+ years preferred).
- Exceptional writing, editing, and proofreading skills with a strong attention to detail.
- Deep understanding of SEO and content marketing principles.
- Experience with analytics tools such as Google Analytics, HubSpot, or similar platforms.
- Proficiency in using content management systems (CMS) like WordPress.
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Excellent interpersonal skills and teamwork mentality.
Why Innovate Media Group?
At Innovate Media Group, we believe in fostering a culture of creativity, inclusivity, and professional growth. We offer:
- Competitive salary with performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Flexible work hours with remote work options
- A supportive work environment that encourages collaboration and innovation
- Professional development opportunities, including workshops and conferences
- Access to the latest tools and technologies in digital marketing
Our Commitment to Diversity
Innovate Media Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, ages, ethnicities, genders, sexual orientations, and abilities.
How to Apply
If you are passionate about digital marketing and eager to make a significant impact as a digital content strategist, we would love to hear from you! Please submit your resume and a portfolio showcasing your previous work in digital content strategy.
Join Us!
Become a part of our innovative team at Innovate Media Group and help shape the future of digital content marketing in Port Allen, Louisiana. Your expertise could make all the difference in crafting engaging content that drives real results for our clientele. We can’t wait to receive your application!
About Port Allen
Port Allen is a vibrant city located in West Baton Rouge Parish, Louisiana. It boasts a rich cultural heritage, picturesque river views, and a thriving local community. Known for its friendly atmosphere and beautiful landscapes, Port Allen is not just a wonderful place to work but to live and enjoy life to the fullest.